Creating a roadmap, plan and package to match your needs

Our Marketing Toolkit

STRATEGY &
ANALYSIS

  • Gap & opportunity analysis

  • Market research

  • Consumer insights

  • Channel strategy

  • Portfolio optimization

    Strategic planning

ACTIVATION &
STORYTELLING

  • Multi-media campaigns

  • DTC / E-commerce

  • Social media & email

  • Digital advertising

  • Influencer marketing

  • Public relations

INNOVATION
& NPD

  • Go-to-market strategy

  • Stagegate implementation

  • Innovation pipeline

  • Pricing

  • Packaging design

  • Sales assets & support

BRAND
FUNDAMENTALS

  • Identity & positioning

  • Creative assets

  • Budget

  • ROI analysis

  • Marketing processes

  • Team building

CLARITY & FOCUS

By choosing the right marketing mix, we build a customized roadmap and strategic marketing plan. We find that less is more – we chose a select few strategies and then execute against them extremely well.

Contract Options

Fractional Chief Marketing Officer:

  • Partnership with lead in marketing strategy

  • Billed via retainer

  • Mostly remote, regular check-ins, intermittent meetings in person

Serves as part of them team with strategic, executional and coaching responsibilities

Strategic Consulting:

  • Well-defined scope with ongoing support

  • Billed via retainer

  • Mostly remote with intermittent check-ins, virtually or in person

Examples: Marketing strategy, activation strategy & execution, training, innovation

Project-Based Services:

  • Project with well-defined scope and timeframe

  • Billed hourly

  • Fully remote after discovery

Examples: Logo redesign, brand positioning, market research

Marketing Leadership Coaching:

  • Weekly or bi-weekly sessions

  • Two deep-dive sessions upfront

  • Remote or in-person upon request

For aspiring marketing leaders and those ready for promotion

CONTACT